Video is one of the most potent tools every marketer has in their tool belt. And the ones serving the real estate market are marketers, regardless of whether they realize this or not.
You are selling property, and selling means making individuals want to purchase what you are selling. But the problem of the real estate game space is that video is still underutilized in this area.
Now is the right time to invest in top-quality content for real estate agents who are still skimping videos. Here’s how to make an effective real estate video:
Know Your Video Production Budget
Right on top of the list of things to consider to create real estate videos, knowing the right budget for your video production is very important. Be very clear about the budget you can afford for video marketing.
If you are not sure about allocating the right budget, the first thing you must do is consider the target audience. Go through the real estate videos of your competitors and get an idea of how much they have spent garnering the audiences’ attention through the videos.
You must also factor in the amount you will be spending on promoting your real estate video. From targeted email marketing to social media video advertisements, the costs will keep adding up eventually.
You must also repurpose your real estate videos into digital advertisements to keep things cost-effective.
Plan Your Shots
You need two to three shots for the bedrooms and the bathrooms in the property. But for the more significant rooms, such as the living room, the master suite, and the kitchen, ensure getting sufficient shots and camera angles to paint a complete picture for the viewers.
At the same time, you must avoid overshooting. Once you get a good shot, moving to the next one is a great idea. If, by any chance, you mess up things, delete the clip and start from the beginning. This will help you race through the editing part with the help of a video editor.
You do not require as many shots of the exterior as the interior. Based on the property, approximately 10 to 15 shots of the exterior will be sufficient. Make sure to collect wide shots of the back and the front of the property, close shots of the front door, and various other detailed shots or exclusive parts of the areas you are looking to capture.
Make the Videos Human
Buying or selling a house is a personal experience. It is a financially significant procedure that also involves a lot of emotions. And guess what? Most often, people act as per their emotions.
People even relate to other individuals and not properties. This is the main reason why you must get into the habit of storytelling when you create real estate videos. Emotional appeal is one of the most effective strategies for winning over the hearts of clients.
So, it works to move ahead and get those emotions rolling with the help of a powerful video.
Show Off the Property in Style
Want to get magical aerial sights of the property? Looking to document the stunning spiral staircase, the wall accents, or the excellent furniture? Textual descriptions and pictures do not even come close to what videos can do when highlighting the exclusive features of a home.
Videos serve as the permanent open house for real estate properties. Set up the décor, get the lighting perfect, and make the space warm and inviting-now film the video. Try capturing the space the way it is.
This will give remote buyers complete peace of mind that they have toured the entire property even if they cannot view it in person. This will further give them the confidence to make the right decision and buy the property they visualize.
Keep the Videos Sweet, Short and Simple
Remember, the length of your property video will ultimately depend on which channel you have chosen for marketing the same. For instance, the videos on YouTube cannot be more than two minutes in length, while the ones on Twitter should be within the 43 seconds mark.
It is wise to keep real estate videos within six minutes but do not follow this time limit religiously. People have a very short attention span, so you cannot risk losing the attention of the potential buyers simply by adding 30 to 40 seconds of filler content in your video.
Your real estate video can be within the 90 seconds mark, provided it is visually engaging and covers all the angles the potential buyers need to watch without any extra fluff.
Edit Correctly
You can even use an online video making tool to create real estate videos without spending a dime. Now that you have created a video it’s time to edit it if you really want the buyers to pay attention to your property. Arrange the clips in a way as if you are walking through the property. This will help the viewers understand the house’s layout even without seeing the same in person.
And yes, just because you have several shots of the house, it does not mean you can be repetitive. Work on using the perfect blend of glides and slides without over-showing any room.
Keep your real estate video snappy and also ensure that the viewers can easily re-watch different parts that they find interesting. And yes. Do not forget the background music, as it plays a vital role in making your video feel polished. You can do all of this and much more just by making the right choice of a video maker.
Place Videos Strategically
Placing your real estate videos strategically is one of the most significant parts of the video marketing procedure. That’s because all your efforts in creating and editing a beautiful video will be a complete waste if the video does not reach the right individuals.
So, it works to spend a good time planning the perfect promotional strategy for your real estate video. This will ensure you are targeting the right people with the right content at the right time.
Final Thoughts
Videos can work wonders in the real estate industry, but only if they are created perfectly and promoted wisely. Whether you are helping middle-class individuals buy their first home or selling super mansions to the rich and the famous, the right video offers value that just cannot be achieved with text and images.
