Diamond jewellery has traditionally been built around stones formed underground over billions of years. Novita Diamonds entered the market with a different proposition: a diamond could have the physical and optical characteristics buyers expect while being created in a controlled laboratory environment. The beginning of Novita lab diamonds is closely connected with this change in how consumers think about diamond origin, value and choice. Novita Diamonds was founded in Australia in 2019, with lab-grown diamonds and engagement rings forming the core of its jewellery offering. The business later established a…
Read MoreBeginning of Novita Lab Diamonds: How the Brand Took Shape
